La Pera Estate
A timeless identity for a storybook wedding destination in Lovedale.
La Pera Estate is a boutique property in Lovedale, known for its breathtaking chapel and romantic countryside charm. As a wedding destination, it offers a picturesque setting for couples seeking an intimate, storybook backdrop to their celebration — complemented by beautifully curated event spaces throughout the estate. The brand needed to evoke elegance and emotion, capturing the magic of the experience from first glance.
The goal was to create an identity that felt classic, romantic and enduring — a reflection of the memories made on the property. Drawing inspiration from European estates and editorial bridal publications, we built a visual language that speaks to quiet luxury, timeless design, and heartfelt celebration. The identity had to feel personal and emotive, while refined enough to represent the premium nature of the estate.
The identity is anchored by an elegant serif logotype and a stylised pear icon — a nod to the estate’s orchard and a subtle homage to the name La Pera. The pear symbol serves as a unique brand mark, balancing tradition with a touch of class.
A soft, warm-toned palette and restrained typography reinforce the estate’s serene atmosphere, while printed collateral introduces layered textures that mirror the tactile charm of the chapel and interiors. Every element was designed to feel graceful, elevated, and emotionally resonant — just like the events La Pera hosts.
The new identity positions La Pera Estate as a romantic, high-end wedding destination — capturing the elegance of its chapel, the charm of its surroundings, and the intimacy of the experiences it offers.
